In the bustling world of LinkedIn, standing out is no easy feat. With over a billion users, it’s a challenge for any business owner, student, or entrepreneur to make their mark. To truly shine in this vast network, you need powerful LinkedIn analytics tools at your disposal.
LinkedIn is not just another social platform; it’s a professional powerhouse designed to foster business connections and opportunities. Whether you're looking for a job, hiring talent, or building your personal brand, LinkedIn offers invaluable insights and tools to help you succeed.
By leveraging the right analytics tools, you can track your progress, understand your audience, and fine-tune your strategy for maximum impact.
To help you navigate this complex landscape, we've compiled a list of the 7 best LinkedIn analytics tools. These tools will empower you to measure your performance, optimize your content, and ultimately, stand out in the LinkedIn crowd.
Let's dive in and discover how you can elevate your LinkedIn game with these essential tools.
What is LinkedIn?
LinkedIn is a social networking platform specifically designed for the business community.

The main purpose of this global site is to enable users to establish a network of people who can be trusted professionally. LinkedIn is the best platform for professionals to find reliable jobs and for companies to hire the right talent for their company.
This platform gathers data from all the user’s profiles and provides insights to employers and educators to help them align workforce supply.
So, to get more insights, you need to have an analytic tool. There is a native LinkedIn Analytics tool that measures data as well as some third-party tools, some of which are LinkedIn-specific while others are general analytic tools.
To help you out, we have listed the 7 best LinkedIn Analytics tools that will assist you in measuring your progress.
1. Official LinkedIn Analytics and Tools
Analytics and tools is the native analytic tool of LinkedIn, it is the central hub where you can access tools and other resources. You can use this tool from your LinkedIn account:
- Head to your LinkedIn homepage and click on the “Me” icon at the top of this page. Find the “View profile” button and click on it.

- Next, scroll down to the “Analytics” section and then click on “Show all Analytics”.

- Here you will get to see all the details about the analytics of your profile.

Features:
- This tool will give insight into the number of post impressions, followers, profile viewers, search appearances, and total subscribers or article views.
- The official LinkedIn analytics and tools provide ideas powered by AI for your next post based on your work experience.
- There is a section of “Creator tools” that allows you to connect with your audience more by providing access to several other tools. Some of them are LinkedIn Live, Audio Event, Newsletters, and Follow Link.
Pricing:
Free to use.
2. Keyhole
Keyhole is a social media insight tool that helps brands and companies monitor their online presence and manage their social media effectively. It is a quite powerful tool that is generally used by LinkedIn users to evaluate their progress and to track other LinkedIn metrics.
Features:
- Keyhole helps you in tracking metrics like engagement reach, subscriber growth, and impressions. Also, it provides demographic data about your audience including their location, job title, and industry.
- Using the “Account Tracker” feature of Keyhole you can track the activity of your account as well as of your competitors.
- “Automated Reporting” helps you with daily benchmarking of KPIs such as best posting time, follower growth, etc.
- The intuitive dashboard is single paged which includes all the information with real-time tracker. You can also share your dashboard with other colleagues.
Pricing:
You can get Keyhole for $65.83/month with 5 social profiles but it also offers 14 days free trial.
3. Social Pilot
Social Pilot is an all-in-one media marketing tool that helps you schedule content and campaigns and collaborate with the team effectively. This tool offers you a seamless approach that ensures your content reaches your audience whatever the platform you are using i.e. LinkedIn. The best thing about this tool is that it is well-integrated and affordable.
Features:
- Its LinkedIn feature known as LinkedIn Analytics allows you to track your progress in real time and see the LinkedIn marketing efforts results.
- Social Pilot allows you to track metrics such as impressions, clicks, likes, video views, comments, shares, and followers to help you devise an engaging strategy.
- It will enable you to analyze the follower growth trends to find opportunities to expand your audience and shine.
- This tool also provides you with the demographic data of your followers so that you can create killing business strategies.
- It decodes your huge data and presents you with easy-to-digest charts and graphs.
Pricing:
The pricing plans start from $25/month per user.
4. Inlytics
Inlytics is among the best LinkedIn analytics tools because it is LinkedIn-centric which helps you track unique data that you need to succeed on LinkedIn. This tool will allow you to analyze your data in a blink of an eye. Inlytics not only provides valuable insights about your profile but also allows you to look into your competitor’s profile.
Features:
- Inlytics features a user-friendly dashboard that provides all your profile stats and vital growth insights to help you make your profile stand out.
- The “Engagement Rate” feature tells you about the number of people who interacted with your post.
- With the “Content Performance” feature, you can learn about content overview, historic post impressions, historic reactions to your posts, historic comments on your posts, historic rate per post, and timeline content table.
- “Enhanced Profile Stats” provides you with detailed profile statistics including profile views, search appearances, connections, new connections, followers, following, connections chart, and follower and following charts.
Pricing:
Offers a free trial and the pricing of Inlytics starts from $120 per year.
5. Brand24
Brand24 is a social media analytics tool and an AI-powered listening tool that offers comprehensive brand information and analysis on the go. Using this social listening service, you can get real-time insights about the product, profile, and target audience. So, that you can implement this into your marketing strategies.
Features:
- Brand24 features a mention tool which is one of the most complete access to online mentions on the internet. You can gather insights from more than 25 million online resources.
- With the advanced sentiment feature, you can monitor the positive, negative, and neutral mentions.
- This tool also allows you to track real-time reach and engagement using state-of-the-art technology. This includes identifying the reach of mentions, filtering noise, share statistics and insights with your colleagues.
- Brand24 allows you to get access to customer insights to learn what people like or dislike about our company.
Pricing:
With the 14-day free trial, its pricing plan starts from $79 per month.
6. Social Champ
Social Champ is an excellent social media management tool powered by AI and used for posting, scheduling management and even creating content. It will keep track of all the activities and actions taken on your profile and provide these analytics in reports.
Features:
- This tool allows you to track engagement on your profile in the form of a graphical report. You can download these reports in CSV or PDF/PPT format.
- You can compare weekly and monthly performance to get an overview. There are individual graphs available for LinkedIn pages to get more info about your audience.
- Track and view your top-performing posts and repost them directly from the intuitive dashboard.
- Use “LinkedIn scheduling tool” to automate your post with hashtags. You can use “Hashtag Manager” which seamlessly aligns the most relevant hashtags to your content.
Pricing:
Get a 7-day free trial while tits pricing starts from $25 per month.
7. Whatagraph
Whatagraph is an outstanding marketing performance and reporting tool that helps in performance measurement, tracking, and reporting efficiently. Using this tool you can stay on top of your game.
Features:
- Using the “Performance monitoring” you can track goals and KPIs.
- With “LinkedIn Analytics Reporting Tool” you can easily view the LinkedIn audience growth, engagement metrics, interactions, etc.
- Whatagraph allows you to pull the data from more than 40 integrations to create a cross-channel report which will help you understand how your channel is performing.
- You can easily customize your analytics report using a pre-build custom color scheme. If you want to look more professional, you can also add your company logo to it.
Pricing:
You can request a free trial and its pricing starts from EUR 219 per month.
Wrapping up
Apart from customizing your LinkedIn profile, it is extremely important to track your profile performance to stay ahead of the game.
Among 1 billion users, if your profile is boring and you never stay connected or post occasionally, there is a slim chance for you to stand out. Therefore, it is recommended to monitor your profile performance and perform deep analysis.
For that, you need some of the best LinkedIn analytics tools.
Over the internet, there are a plethora of different Analytics tools with diverse functionality and advanced features. Some are free to use while other analytics tools with premium features are paid. But if buying means an increase in more followers and clients, you shouldn’t hesitate to pay.
So, keeping all this in mind, you have come across our 7 best LinkedIn analytics tools of 2024. You can choose what seems right to you and beat your competitors on LinkedIn today.