Are you looking to utilize AI tools to enhance your website’s content but unsure which tools to use? Don’t worry, I have reviewed the top 20 AI tools for content creation for you.
AI is no longer science fiction, it has actually dominated the whole business world. There is hardly any sector where AI is not applied in one way or the other. It is reported that around 72% of organizations use AI for at least one business function, and 65% of companies use AI regularly in at least one business function.
So, what are you waiting for? Read this article to select the most suitable AI tools for content creation for you to leverage your business strategy.
Let’s just dig into it without any further delay.
- Refine readability & improve flow
- Optimize for SEO with keywords & links
- Enhance formatting, structure, & engagement
What Are AI Tools for Content Creation?
The AI software used to create content that looks like human content is known as the AI tool for content creation. They use a machine language algorithm that mimics human language patterns to produce high-quality content for sales purposes.
These tools help you to create any sort of content from blogs, eBooks, landing pages, email, and social media copy to product listings. Some of the AI tools to generate content also include GTM AI platforms, Image and Video Generators, and AI-powered SEO and content optimization tools.
Now, let's dig into the best 20 AI tools for content creation for a deeper understanding.
Top Writing and Copywriting AI Tools 2025
1. Jasper
Looking for a kind of AI tool that helps you write content at a quick speed? Jasper is a great choice for it.
With 50+ templates and in 25+ languages, this amazing AI writing tool is perfect for all sorts of businesses, as it can easily be tailored to their specific business demand.
Pros:
- Jasper boasts a remix, a built-in tool for reworking the content provided by an uploaded document, text, or link.
- It offers a collaborative feature ( anyone can view/edit various documents at a time) and a Chat box to help you brainstorm ideas.
- It integrates perfectly with SEO tools to optimize writing.
Cons:
- Jasper requires human editing to make your content more professional and convincing.
- With dozens of languages incorporated, the end result is very similar to many free writing tools, such as ChatGPT.
Pricing:
Starts from $39/seat.
2. Originality.ai
Originality.ai is an excellent AI detection, plagiarism, and fact-checking tool used by thousands of businesses, especially content marketers, writers, and publishers.
With this tool, you can run unlimited scans, share reports with team members, and check if your content is plagiarized or AI-written or if it has an ideal readability score.
Pros:
- Originality.ai integrates well with CMS platforms for streamlined workflow.
- It provides detailed reports for both AI detection and plagiarism.
- You can adjust its sensitivity to detect AI and plagiarized content according to your needs.
Cons:
- Originality.ai doesn’t offer any free plans.
- It needs stable internet connectivity to work, lacking offline accessibility.
Pricing:
Starts from $12.95/month.
3. Copy.ai
Copy.ai is another slick AI writing tool that generates excellent copy by putting in some human effort. It is a single platform that designs your GTM strategy that connects all the teams and drives every use case.
It also unifies data and helps you solve any GTM use case so that you don’t end up with a bloated set of AI-point solutions.
Pros:
- Copy.ai allows you to create multiple types of copy with multiple templates.
- It supports the AIDA model and PAS framework.
- It comes with an intuitive interface and a pretty decent text editor.
Cons:
- Sometimes Copy.ai lags while generating the content.
- To make your content authentic, you need to be ready for a lot of fact-checking.
Pricing:
Free, and the premium plans start from $49/month.
4. ChatGPT
ChatGPT continues to be one of the most commonly used AI tools for content creation even in 2025.
Its free plan is being widely used for brainstorming ideas and translation tasks, managing heavy research-based tasks and even coding. If you give the right type of prompt, it will create comprehensive and detailed content.
Pros:
- ChatGPT works well in multiple languages.
- It can process multiple conversations simultaneously, which saves time in responding to inquiries.
- It is absolutely free to use.
Cons:
- ChatGPT sometimes provides wrong answers.
- It is extensively biased and lacks emotional intelligence.
Pricing:
Free to use.
5. Writesonic
Writesonic is an incredible AI tool that uses Artificial Intelligence to create content from blog posts to social media copy that increases both leads and sales.
It has 60+ AI writing tools with multiple sets of templates that generate effective content for you in a short time.
Pros:
- Writesonic comes with built-in SEO features for Google ranking.
- It supports both long and short-form content.
- The AI marketer of Writersonic analyzes 100+ sources in real time and pulls insights from famous marketing tools like Ahrefs.
Cons:
- Writesonic sometimes generates really generic content that requires fact-checking.
- The templates offered for short-term content are not too robust.
Pricing:
Free trial, starting from $39/month.
Top Video Creation AI Tools 2025
1. Synthesia.ai
When it comes to the most commonly used AI video generator, Synthesia.ai dominates other AI video generators significantly. It allows you to generate realistic AI human avatar videos by turning text into videos.
It can narrate scripts in multiple languages and generate a talking avatar that delivers whatever text you provide it.
Pros:
- Synthesia.ai offers 60+ video templates that can be used as a base.
- It also comes with a wide variety of stock AI avatars for global content needs.
- It offers a free plan without card information.
Cons:
- Avatar builder and voice cloning are not available in the free plan.
- The avatar doesn’t have proper facial expressions and lacks realistic human emotions, making the videos seem uncanny.
Pricing:
Free, and the premium plans start from $18/month.
2. Fliki.ai
Fliki.ai is one of the amazing AI tools for content creation that generates stunning videos simply from text.
It offers tailored templates such as idea to video, blog to video, PPT to video, tweet to video, product to video, and avatar to video to suit your specific needs.
Pros:
- Fliki.ai comes with a whole library of realistic text-to-speech voices.
- It also provides you access to millions of high-quality stock images and videos.
- It offers powerful editing tools, collaborative features, and sharing options to social media platforms.
Cons:
- Very limited features are available in the free plan.
- Follows a steep learning curve when it comes to advanced editing.
Pricing:
Free, and the premium plans start from $21/month.
3. Pictory
If you are looking for summerzing long-form webinars, interviews, and lengthy presentations into engaging videos, Pictory is the best AI tool for you. It allows you to create AI-powered concise videos in minutes.
It offers features like text to video, URL to video, long-form videos in short clips, and turning slides into videos.
Pros:
- Pictory transcribes text into professional videos with great accuracy and speed.
- It allows several team members to collaborate simultaneously in real time.
- Pictory allows you to track viewer engagement and performance metrics using its platform.
Cons:
- Although Pictory offers many different video templates, they have limited customization options.
- It's a cloud-based platform and doesn’t work without an internet connection.
Pricing:
Free, and the premium plans start from $14/month.
4. InVideo
InVideo is one of the must-have AI tools for content creation, especially videos. It offers stunning pre-made video templates for various purposes, such as promo videos, ads, social media posts, etc.
You are allowed to custom brand elements, integrate logos and tweak animations, and add text overlays to generate a professional-looking website.
Pros:
- InVideo comes with an extensive library of pre-made templates suited for different niches.
- It offers a free plan to test its editing capabilities.
- It has an intuitive interface, a powerful editor, and excellent customer support.
Cons:
- Pictory doesn’t allow you to directly post videos to social media platforms.
- The free plan has watermarked videos.
Pricing:
Free, and the premium plans start from $28/month.
5. Lumen5
Lumen5 is a great AI video creation tool that converts blogs, scripts, and text into stunning videos in minutes.
This tool allows you to optimize the whole video creation process from ideation, creation to sharing the video content. Using Lumen 5, you can create AI-generated talking head videos, customize every scene train AI to create videos in your style.
Pros:
- Lumen5 comes with an extensive media library with hundreds of stock images and videos.
- It is the most suitable tool to turn blogs into videos.
- Users are allowed to add their own music, voiceover, and branding to the videos.
Cons:
- It may have limitations in advanced video editing compared to its competitors.
- Not all sorts of video formats and languages are supported by Lumen5.
Pricing:
Starts from $19/month.
Top SEO AI Tools 2025
1. MarketMuse
MarketMuse is another great AI-powered SEI tool that helps you optimize your content for better search engine visibility and ranking.
It provides you in-depth insights about your competitor’s content, performs keyword analysis, and guides you with content planning to make sure your content is SEO optimized.
Pros:
- MarketMuse saves a lot of your time on research and content optimization.
- It makes personalized suggestions for article optimization along with the content score.
- It offers a generous free plan with access to all major features.
Cons:
- MarketMuse offers limited queries with each plan.
- It lacks link-sharing features.
Pricing:
Free. Sign up to know the pricing plan.
2. Surfer AI
Surfer AI is among the best AI tools for content creation because it generates AI articles with SEO optimization to make sure they rank high and generate traffic.
It allows you to create SEO optimized content using the SEO tools that analyze the vast amount of data to make sure it ranks higher in the SERPS.
Pros:
- Surfer AI helps you to generate fully optimized content ranging from 2k-3k words in minutes.
- It allows you to select or deselect your competitors for better competitor analysis.
- It helps you produce original and professional content with zero plagiarism.
Cons:
- You must have an active Surfer SEO subscription to use Surfer AI.
- It lacks the ability to add both external and internal links to the content.
Pricing:
Starts from $79 per month or $9 per article.
3. Frase
Frase is one of the well-known content optimization tools widely used by many marketers and content creators. It allows you to perform research, outlining, optimization, and development of the content using AI.
Its SEO tools allow you to find keywords to optimize your content so that you can get more traffic.
Pros:
- Frase offers real-time analytics and custom reports.
- It has an easy-to-use interface that is beginner-friendly.
- It offers user intent identification, editorial calendar integration, and competitor content analysis.
Cons:
- It only supports the English language, which can be a problem for non-English speakers.
- Frase has limited integration with other tools.
Pricing:
Free, and the premium plans start from $45/month.
4. Alli AI
Alli AI is an all-in-one AI-powered SEO platform that allows you to optimize your website’s content with minimal manual effort.
It helps improve the website’s visibility via automated On-Page SEO, AI-driven recommendations, and real-time deployment.
Pros:
- Alli AI offers integration and API support for seamless integration with many other tools.
- It supports 500-5000 keywords in multiple languages.
- It includes keyword discovery features and site auditing.
Cons:
- Alli AI charges extra for additional page crawls.
- It has a bit steep learning curve for beginners due to the advanced features.
Pricing:
$169/month.
5. RankIQ
Next on the list of AI tools for content creation is RankIQ, an AI-powered SEO tool that performs keyword research, optimizes content, and generates new content for you.
This tool has a huge library of low-competition, high-volume keywords for multiple niches.
Pros:
- RankIQ allows you to optimize content for new and old blog posts using the related keywords that rank high.
- The keyword library is regularly updated and adds new keywords over time.
- Features like a content planner and AI SEO reports are included, specifically keeping bloggers in mind.
Cons:
- There is a possibility that the keyword library might not include your niche.
- It takes a couple of minutes for RankIQ to run calculations at times.
Pricing:
Starts from $49/month.
- Step-by-step, SEO-driven guides
- Keyword-rich & easy to read
- Clear structure for better engagement
Top Image & Graphic Design AI Tools 2025
1. Adobe Firefly
Adobe Firefly is an excellent image and video generation tool powered by AI. This tool is integrated with the creative cloud suite of Adobe, which allows you to add the AI images and videos to your projects.
You can add and remove parts of the images with a brush and even paint in the generated images, which is an exciting feature.
Pros:
- Adobe Firefly has a huge selection of preset styles and effects.
- It is quite easy to use with almost no learning curve.
- There are no copyright issues, and it comes with useful tutorials.
Cons:
- Adobe Firefly lacks the prompt option to exclude objects from the images.
- Though it has a free plan but you need to subscribe to the paid one to remove the watermark.
Pricing:
Free, and the premium plans start from $9.99/month.
2. Canva Magic Studio
Canva Magic Studio is one of the outstanding AI tools for content creation and helps you generate all sorts of content, from posters to landing pages. This tool also allows you to generate videos instantly using your media and presentations.
Moreover, it also offers an AI-powered magic presentation tool, magic switch, magic animate, and some other tools to help you create beautiful designs.
Pros:
- Canva Magic Studio provides more tailored templates according to your specific needs.
- The AI content generated by this tool is accurate and requires hardly any editing or fact-checking.
- It is easy for a regular Canva user to get hands on Magic Studio with no prior learning required.
Cons:
- You need to buy a Canva Pro subscription to use Magic Studio.
- It might lag while editing more photos simultaneously.
Pricing:
Starts from $55/year for one person.
3. Midjourney
If you are looking for perfect imaginative visuals, Midjourney is the best AI image generator tool for you. It allows you to create stunning sci-fiction and fantasy images as well as texture-rich historic photos promptly.
The images produced by Midjourney are high-quality and vibrant, with remarkable clarity that can be used in any form of content.
Pros:
- Midjourney produces highly accurate images upon inputting the text.
- It offers an extensive online gallery.
- It has powerful editing features that provide fine-tuning features to artists.
Cons:
- No free trial is available.
- It has a Discord-driven user interface.
Pricing:
Starts from $10/month.
4. DALL-E 3
Basically, DALL-E 3 is an image generator tool offered by OpenAI that produces amazing images you can use for your website and social media. It is a great tool for both amateurs and professionals with many different editing tools.
This tool is simple to use; you just put the prompt in the message box, and it will generate the image with it.
Pros:
- DALL-E 3 provides robust photo editing tools.
- It creates high-quality and authentic images with no copyright issues.
- It understands long and complex queries easily making it easy to send follow-up requests.
Cons:
- It is a bit slow in producing images.
- The images, especially the photorealistic ones, seem fake.
Pricing:
Included in ChatGPT plan: $20/month
5. DreamStudio
If you are an artist, designer, or content creator, DreamStudio is a great AI-powered platform that helps you generate digital images in seconds. You can generate, edit, and enhance the images produced using this tool.
It can help you generate images in various artistic styles by providing a simple text prompt.
Pros:
- DreamStudio efficiently handles multiple image generation tasks simultaneously.
- You get access to a huge library of premade templates to create images.
- It offers real-time suggestions and feedback to improve your contact process.
Cons:
- DreamStudio might be expensive for individuals and small businesses.
- It requires a stable internet connection to work.
Pricing:
100 credits for free, $10 per 1000 credits.
Final Thoughts
Artificial Intelligence can make your content creation process easier and save a lot of your time, which you can use to do other creative stuff for your business.
By carefully using AI tools, you can do wonders. Although AI tools are not perfect but their results are as good as any human using them.
The list of AI tools for content creation that we have compiled is more than enough to create content for any sort of business. Use them according to your needs/+ and leverage your content creation skills today.
- Refine readability & improve flow
- Optimize for SEO with keywords & links
- Enhance formatting, structure, & engagement
