Making your technical product easy to find online isn't hard. Every day, thousands of people like you try to improve product visibility.
Yet, 75% of your audience never goes past the first page of search results.
Hearing this, you probably want to know how to get your tech product noticed the right way. This guide shows you how to reach thousands of potential customers. Businesses using these steps saw a big jump in sales within months.
You can do the same.
You don't need a big ad budget or expert marketing skills. A few small changes can bring real results.
Keep reading to start getting your tech product in front of more people.
- Step-by-step, SEO-driven guides
- Keyword-rich & easy to read
- Clear structure for better engagement
Top 5 Cost-Effective Ways to Improve Product Visibility
The following are some of the effective ways that can help you improve your technical product's online visibility.
1. Put Customers First
You connect with those you trust. Without trust, even the best tech product gets ignored.
If people think you're hiding something or just selling, they won't trust you. Instead of seeing you as reliable, they'll move on.
To earn trust, focus on what matters and answer their questions honestly.
Prominent marketer Marcus Sheridan's 5 Golden Rules show how transparency boosts engagement:
- Be clear on pricing: Customers search for cost details. Sharing them builds trust and brings more traffic.
- Every product has flaws: Addressing them upfront sets real expectations and makes you more credible.
- Customers compare before buying: Side-by-side comparisons help them decide.
- Honest reviews matter: Both good and bad reviews reassure buyers and show you stand by your product.
- People want the best: Listing top solutions, including competitors, makes you a trusted leader.
You also need to know what your audience wants. It could be basic information, guidance, step-by-step tutorials, or help with deciding what to buy. With this approach, you're set to boost the product visibility of your technical product.
2. SEO for Website Visibility
A great way to boost website visibility is by answering questions, but only the right ones. Your content must match what people are searching for.
If it doesn't, they won't find it. Even the best answers go unnoticed if they don't match the search intent.
When someone searches for "affordable hotels in NYC," Google won't show results for expensive schools in Uganda. Without proper SEO, your visibility will suffer.
SEO has many parts, including content marketing, image optimization, and copywriting.
To keep it simple, SEO falls into four key areas:
On-Page SEO
On-page SEO improves your website's content and structure to rank higher.
It also makes sure your content matches what people want. It helps Google see your content as useful and keeps recommending it.
Technical SEO
Technical SEO makes your site faster, mobile-friendly, and better for rankings.
A fast website keeps visitors engaged. If it's slow, they leave, increasing your bounce rate.
Even if your content answers a question perfectly, a slow site will push visitors away. Google favors fast sites, so faster competitors get the traffic.
Off-Page SEO
Off-page SEO includes actions outside your site that build authority, like backlinks.
When trusted sites link to yours, search engines see you as more reliable. This boosts your reputation and ranking.
With higher authority, you can outrank competitors. The more trusted your site is, the more visible it becomes.
Local SEO
Local SEO helps people in your area find your business.
Google My Business, Apple Business Connect and other tools make this easier. If you have a physical shop, local SEO helps you reach nearby customers.
3. Social Media Marketing
Social media can help you increase the visibility of your products, but success depends on knowing each platform's focus.
If your content doesn't match a platform's strengths, it won't get enough engagement. Posting/scheduling long videos on Instagram won't work when Reels are trending.
Likewise, short videos on Twitter won't be effective since the audience prefers text-based content. Every platform has its formula; without adapting, your content won't reach the right audience.
Instagram and Tik Tok
Instagram Reels and TikTok's short videos drive the most engagement. To improve product visibility, you must use them.
Studies show that Instagram Reels get 22% more interactions than regular videos. Furthermore, TikTok's algorithm makes content go viral by increasing discoverability. With the right approach, you can showcase your tech product to millions without heavy ad spending.
YouTube
YouTube helps answer user questions through both long and short videos.
It's a great way to increase visibility as potential customers come to learn. With 2 billion users, YouTube acts like a search engine where optimized videos gain views over time.
So, optimized content on YouTube keeps getting discovered forever.
LinkedIn is the go-to platform for B2B marketing. It's best for showcasing your tech product to professionals.
With its professional audience, LinkedIn generates more leads than most platforms. It connects you directly with businesses looking for solutions like yours. Therefore, sharing insightful and relevant content will improve product visibility online to the right audience.
Hopefully, you will attract high-quality leads who need your tech product.
4. Collaboration and Partnership
Creating content that answers questions naturally attracts mentions from influencers and well-known websites.
But instead of waiting to be noticed, you can build partnerships and work together.
Many influencers and website owners charge for collaborations. However, you can collaborate with them for free by offering something valuable in return. But, you will have to make sure they need it or worth their time.
Through collaboration and partnership, the visibility of a software product can be increased by following the below strategies:
Guest Posting
Guest posting is when you ask a well-known website to publish an article you propose.
The article should be directly or indirectly related to your product. To succeed in guest posting, follow these steps:
- Find the right blogs: Find websites in your niche that accept guest posts and have a good reputation. Use tools like Moz's Domain Authority Checker to check their reliability.
- Choose useful topics: Focus on content that is helpful and interesting to their audience.
- Engage with their content: Before reaching out, interact with their content. Comment on their blog posts and share them on social media. Tag them so they notice you.
- Send a personalized pitch: After a week or two, send a short but customized email. Some bloggers have guest post rules, so check before reaching out.
For a more detailed guest blogging guide, check out this resource.
Influencer Marketing
Social media partnerships work like guest posting but focus on influencers.
Here's how to do it:
- Find the right influencers: Choose influencers in your niche with an active audience, not just a big follower count.
- Engage before you pitch: Like guest blogging, interact with their content first. Like, comment, and share their posts for one to two weeks before reaching out.
- Give something in return: Instead of asking for a favor, offer something useful. This could be a shared project, a shout-out, or free access to your product.
- Send a direct email: Make your message personal and to the point.
For a step-by-step influencer outreach plan, check out this guide.
5. Online Marketplace
Having a website and social media helps improve product visibility.
But sometimes, your audience searches on Amazon, Etsy, or eBay instead. So, it's good to use these platforms, too. They take a commission but offer big benefits:
- Huge customer base
- Easy and fast transactions
- Helps your product reach the right people
- Provides useful data to improve marketing
Let's take a look again at all the ways to improve product visibility:
By following the above ways, you can boost your tech or SaaS product's visibility online.
Frequently Asked Questions (FAQs)
Some general questions you'd like to address while you want to improve the technical product's online visibility.
What is online visibility in digital marketing?
Online visibility means how easy it is for people to find your business online. It includes your presence on search engines, social media, and other websites.
How do you measure product visibility?
You can measure product visibility by checking website visitors, search rankings, social media reach, and brand mentions. Tracking these helps you know how well your product is seen online and where to improve.
Conclusion
The competition to get noticed online is higher than ever.
New companies use different strategies, while existing ones work to stay visible. If you use common methods to build your online presence, it will slowly fade over time. So, you need a strong online marketing plan, but it should always focus on the customers.
Build trust, and you will see your sales grow.
We have shared several simple and cost-effective ways to increase your SaaS/technical product's visibility online.
Choose one and stick with it. Watch your results and adjust as needed. Over time, you can combine all the strategies for even better results.
- Step-by-step, SEO-driven guides
- Keyword-rich & easy to read
- Clear structure for better engagement
