100+ Digital Marketing Stats on Latest Trends and User Behavior (A 2025 Guide)

There are many digital marketing statistics, but are all of them worth your time? Statistics are not produced only for people to say, “Huh, that’s amazing.”

Digital statistics should be useful, up-to-date marketing stats that you can apply to win more customers and make better decisions. This is possible when you know the latest trends marketers use and how customers behave. These are the kinds of stats we will cover in this article.

Keep reading to know exactly where to focus to start getting better results.

Search Engine Optimization Statistics

It is a trend among Marketers to leverage SEO as much as possible. This is because it brings in way more traffic than social media (over 1,000% more). And the majority of them claim SEO gives them the best quality leads. 

At the same time, users are finding businesses online, and some even visit or buy within a day. Below, you will find some useful stats on seo.

1. A recent study found that the change in the AI-referral traffic is up to 2,000%. (StanzaGo)
2. In 2018, it was found that 92.96% of traffic comes from different channels of Google such as Search, Images, and Maps. (SparkToro) But now, the traffic share of Google is 89.74% (statcounter)
3. In 2019, it was found that over 1,000% traffic comes from SEO as compared to organic social media. (BrightEdge)
4. About 60% of marketers say SEO and other inbound methods give them the best quality leads. (HubSpot)
5. SEO leads convert at a rate of 14.6%. (HubSpot)
6. Over half of smartphone users (51%) have found a new business or product just by searching on their phones. (Think With Google)
7. 57% of local searches are done on phones or tablets. (ReviewTrackers)
8. In 2022, over 8 billion questions were asked every month on Google Lens. (Google)
9. 82% of people say watching a video convinced them to buy something. (Wyzowl)
10. 76% of people before visiting the business in person on the same day, will search about it online first. (Think With Google)
11. When comparing local and non-local smartphone searches, 18% of local searches convert into a purchase within a day, while non-local searches receive only 7% conversion. (Think With Google)
12. 56% of shoppers use their phones to look up or research products while they’re in a store. (Think With Google)
13. 58% of people aged 25 to 34 use voice search every day. (UpCity)
14. The "near me" search is popular among 16% of people who use voice search for locales. (UpCity)
15. Only 1.94% of all web pages get between one and ten visits per month from Google. (Ahrefs)
16. The page in the #1 spot on Google gets the most traffic only 49% of the time. (Ahrefs)
17. Just 5.7% of new pages make it into Google’s top 10 results within a year. (Ahrefs)
18. Affiliate marketers make an average of $8,038 per month. (Authority Hacker)
19. For affiliate marketing, education, travel, and beauty are the most profitable niches. (Authority Hacker)
20. For 45.3% of affiliate marketers, bringing organic traffic to their websites is the most challenging task. (Authority Hacker)

Content Marketing Statistics 

Most marketers have found that content marketing helps them get leads, build better relationships with their audience, and keep customers coming back. 82% are already spending time and money on it, and many plan to increase their budget. Furthermore, some are using AI to save time without compromising on results.

However, the trend among users is going towards being selective about what to read. Some scan through blog posts, some read, and some prefer videos. There’s more to know, which you can find in the list of stats below.

1. 87% of marketers say content marketing helps them get leads or create demand, which is 11% higher than last year. Also, 74% say it helps them build relationships with their audience, and 52% believe it helps keep existing customers loyal—though that’s dropped by 2% from last year. (CMI)
2. 69% of marketers spend time working on SEO. (HubSpot)
3. 40% of B2B marketers have a written-down content marketing plan. Among those seeing the best results, 64% have theirs documented. (Content Marketing Institute)
4. 82% of marketers are putting effort and money into content marketing. Meanwhile, 10% say they don’t use it at all, and 8% aren’t sure if their company does. (HubSpot)
5. 51% of businesses that use content marketing post new content daily. (The Manifest)
6. The biggest struggles content marketers face are making content that stands out, figuring out what kind of content to create, and making content that’s truly high quality. (The Content Studio)
7. 73% of people admit they just skim through blog posts instead of reading them fully, while only 27% take the time to read everything. (HubSpot)
8. Most people don’t read online word for word—they scan for the key info they’re looking for. This behavior hasn’t changed much since 1997. (Nielsen)
9. 70% of people would rather learn about something through blog posts than by seeing ads. (Demand Metric)
10. 91% of people have watched a short video to better understand a product or service, though that’s down 5% compared to last year. (Wyzowl)
11. 81% of marketers see content as an important part of running a business. (CMI)
12. 85% say that using AI has made their content better. (Hubspot)
13. 84% believe AI tools help them work faster and more efficiently when creating content. (Hubspot)
14. When it comes to trusting the content written by AI, 75% of consumers are okay with it. (Capgemini)
15. AI has played a crucial role for 68% of marketers to improve their careers. (Hubspot)
16. Almost 86% say AI saves them at least one hour a day by handling most of their creative work. (HubSpot)
17. 14% of marketers don’t make any edits to the content created by AI. (HubSpot)
18. Only 16% of marketers think their content strategy isn’t working. They blame it on not having clear goals, not aligning content with the customer journey, ignoring data, or not researching their audience well. (CMI)
19. Nearly half of all marketers expect their content marketing budget to go up in 2025. 13% think it’ll go down, and 41% believe it will stay the same. (CMI)
20. When it comes to generating organic leads, content marketing performs 3x better than outbound marketing. Furthermore, it costs 62% less. (Demand Metric)

Social Media Statistics

Almost every user is connected with a marketer on several social media platforms. With the rise of short video trends, the attention span of users is reducing, and marketers need a unique strategy to grab their attention.

The stats below are some things you need to know about users, as well as what marketers are doing.

1. Most people use about 6.83 different social media platforms every month.(DataReportal)
2. 48% of consumers say they’ve been engaging with brands more on social media than they did six months ago. (sproutsocial)
3. 90% of people use social media to stay updated on trends and what’s happening in the world. (sproutsocial)
4. 78% of people like learning about new products or services by watching short videos. (wyzowl)
5. In 2024, 59% of people using X (formerly Twitter) said they use it mainly to get the latest news. (statista)
6. When comparing male and female ratio on X, 60.3% of users are men. (statista)
7. Facebook is still the biggest social media platform, with around 3.065 billion people using it every month. (statista)
8. The largest group of Facebook users are men aged 25 to 34, making up 18.4% of the total audience. Women aged 25 to 34 come next. (statista)
9. As of April 2025, 28.3% of Instagram users in the US are in between mid 20s to mid 30s. (statista)
10. The statistics for users of Instagram worldwide states that over half (50.6%) of Instagram users are between 25 and 34 years old. (statista)
11. Pinterest’s user base is mostly women, with 69.4% identifying as female. 22.6% identify as male, and 8% didn’t specify a gender. (statista)
12. 86% of marketers around the world use Facebook for marketing, while Instagram is used by 79%. (statista)
13. For the U.S., the average time users spend on Facebook is 32 minutes. (emarketer)
14. Globally, Instagram has more male users than female users. (statista)
15. In March 2024, Pinterest.com received approximately 1.3 billion visits, and became one of the top websites online. (statista)
16. By the third quarter of 2024, 59.8% of Reddit users were men, and about 39.1% were women. (statista)
17. In just January 2025, Reddit had 3.8 billion visits from both desktop and mobile users. (similarweb)
18. Android users worldwide spend about 35 hours each month watching videos on TikTok. (datareportal)
19. 70.29% of all YouTube visits happen on mobile devices. (statista)
20. In 2024, more than 80% of people said they wanted brands to focus on making short videos under 30 seconds. (sproutsocial)
21. 78% of people prefer short videos when learning about a new product or service. (wyzowl)

Email Marketing Statistics

Marketers have been getting better at personalizing email to get great results. Trends among marketers include using AI, optimizing email experience on phones, and dynamic content. Hopefully, users seem to enjoy emails that are personal and useful. 

Below, you’ll find more stats that show what marketers are doing with email and how people are responding.

1. About 57% of marketers say they plan to focus on mobile-friendly design for their emails, more than things like personalization (52%) and automation (48%).
2. Among marketers who have successful email campaigns, 59% say personalization is the best way to boost engagement.
3. 62% of marketers use dynamic content to make their emails feel more personal.
4. For 2024, 62% of B2C and B2B marketers in the US, grew their email marketing budgets, more than they did for social media or influencer marketing that had 62% and 50% shares respectively.
5. In companies with over 500 employees, 57% of marketers were using AI in email campaigns by 2023, up from 26% in 2022.
6. 83% of B2B marketers in the US track how their content performs by looking at email engagement, while 59% watch subscriber numbers.
7. 44% of B2B marketers say email gives them the best results when it comes to content distribution.
8. 50% of B2B marketers in the US say email is the most important part of their multichannel strategy, doing better than social media (50%) and content marketing (26%).
9. Too many emails (53.5%), repetitive messages (46.5%), and subject lines that don’t match the email content (30.4%) are the top reasons people unsubscribe.
10. 55% of shoppers say they’d enjoy emails more if they got more targeted promos and discounts.
11. 53% of consumers say they like emails that mention special occasions like anniversaries.
12. 83% of people say they want highly personalized marketing messages.
13. 43% of shoppers say they appreciate cart reminder emails.
14. 86% of consumers are willing to share their email if it means getting more personal offers or special rewards.
15. 48% of consumers say they often delete or ignore brand emails without reading them.
16. More than 51% of online shoppers in the US prefer to get discounts through email rather than in-app notifications, texts, or push alerts.
17. Some words in email subject lines seem to get more attention than usual. For example, emails that include words like “update,” “events,” the name of a month (like “February”), or “now” tend to be opened more than 40% of the time, compared to the average open rate of 21.33%.
18. Emails that use emojis in the subject line get about the same open rate as those that don’t (28.26% vs. 26.42%).
19. The best-performing subject lines are usually around 44 characters long.
20. Welcome emails get opened the most, with an average open rate of 63.91%.

Pay-Per-Click Advertising (PPC)

Most businesses have used PPC in the past year, and many say it’s one of their effective marketing tools. Marketers are also found to use AI to help write better ads and find the right keywords. Users' behavior towards these ads has made every dollar businesses spend, they see double the return.

Below, you’ll find some useful stats on PPC.

1. 73% of B2C marketers said their company used pay-per-click (PPC) ads in the past year. (contentmarketinginstitute)
2. For B2B marketers, 64% said they ran PPC ads in the last 12 months, which is second to social media ads, which were used by 73%. (contentmarketinginstitute)
3. 93% of marketers think PPC works well or very well, making it the second most effective marketing channel after content marketing, which scored 96%. (emarketer)
4. Google is the most popular PPC platform, used by 98% of PPC marketers. Facebook comes next with 76%, followed by Instagram at 70%. (statista)
5. Among B2B marketers, 61% said PPC was the most effective paid method for promoting content. Social media ads came next at 49%, then sponsorships at 48%. (contentmarketinginstitute)
6. On average, businesses pay $1.16 per click when advertising on Google. (emarketer)
7. Paid search ads makeup 29.7% of all media ad spending in the US. (emarketer)
8. A study of 43 billion website visits showed that 23% of traffic comes from paid search, while direct visits account for 27.6% and organic search brings in 26.7%. (contentsquare)
9. Paid search brings in more new visitors than any other channel, making up 27.6% of new traffic. (contentsquare)
10. Paid search ads take up 39.5% of the digital ad market, more than display, video, or audio ads. (iab)
11. In the US, Google controls 50.5% of all search ad spending. (emarketer)
12. AI is used to write content for ads, to which 75% of PPC marketers say they sometimes or often use it to do that. Many also use it for keyword research (60%) and writing emails (52%). (assets-global)
13. Of those using AI for emails, 71% are happy with the results. (assets-global)
14. For small and mid-sized companies, PPC campaigns usually cost between $100 and $10,000 per month. (webfx)
15. Hiring an agency for PPC usually costs between $501 and $3,000 per month. (webfx)
16. Businesses earn about $2 for every $1 they spend on PPC ads. (webfx)
17. Professionals of 72% of companies agree with the habit of not checking their ad campaigns for over a month. (webfx)
18. With Search ads, brands can boost awareness about their brand by up to 80%. (webfx)
19. PPC visitors are 50% more likely to convert than those who come from regular organic searches. (techjury)
20. When it comes to PPC ads 46% of all clicks come from the top three positions. (webfx)

Final Thought

Digital marketing is not how it used to be in the old days. Now, with digital marketing statistics each year, we can have a clear picture of what’s working. The interesting part about it is that it helps us make decisions faster and spend less time figuring things out.

With these digital marketing statistics, you have the update; what’s remaining is for you to take action on the data.