Blogging remains a vital aspect of content marketing. Big companies like AWS and Microsoft are blogging to educate and acquire new customers.
However, several businesses have become frustrated with blogging because they need to get revenues or even traction from it. This shows that blogging in itself does not get the results.
Then what is the missing link? Blog Promotion📢
Apart from publishing high-quality content all the time, these pieces of content must be promoted to the right people to gain the proper traction and generate leads eventually.
At this point, the main question you will have is, “How, then do I promote my blogs effectively?” That is the whole point of this article. We will walk you through some surefire strategies that you can utilise in promoting your blog.
Why Is It Essential to Promote Your Blog?
Promoting your blog is essential for several reasons, and we shall examine a couple of them subsequently:
1. Increased Traffic
The logic of content marketing is simple: You draw people's attention to your products or services, show them why they need them, and tell them to buy.
In essence, the first move of drawing people is vital, and this is why the ability to get traffic is essential.
Promoting your blog can increase the number of visitors and readers who see your content. This can lead to increased engagement, comments, and social shares, which can increase the visibility and credibility of your blog.
2. Building an Audience
Promoting your blog can help you build a loyal audience of readers who return to your blog regularly. As more people do this, you become the go-to source for any question they might have regarding your niche.
You can establish yourself as an authority in your niche by promoting your blog and getting it in front of a larger audience. This can lead to more consistent traffic and monetisation opportunities; sales conversion, collaborations, and partnerships.
Overall, blogging promotion is critical for increasing your audience, developing your brand, and monetising your content.
Top 11 Surefire Blog Promotion Ideas for 2023
A blog is the best platform to connect with your audience, clients and customers. It lets you showcase your work and your audience to know more about you, your product, or your website.
There are several importance of promoting your blog.
Here are some points.
1. Optimise Your Blog for Search Engines
Research confirms that 70% of online activities or enquiries kick off from search engines first. This is why the battle of blog promotion starts with the search engines first.
If you can rank well on the search engine, you have the upper hand already. How do you optimise for search engines?
You can optimise your blog for search engines by using keywords, submitting your site to search engine directories, and a couple of other SEO best practices. This will help your blog appear in search results when people are looking for information related to your blog's topic.
2. Guest Post on Other Blogs
You can contribute to other blogs in your niche by writing guest posts. This will expose you to a new audience and allow you to connect with other bloggers.
How can you guest post on other blogs in your niche?
The first step is researching; look for guest posting opportunities on blogs in your niche. You can search for keywords related to your niche and the term "guest post" or "write for us" in Google.
Once you have pointed them out, then you can reach out to them accordingly. Following the publication of your guest post, promote it on your own social media channels and website to drive traffic to the post and increase visibility for both the blog and yourself.
3. Promoting Blog on Social Media
Data analysts have reported that almost 60% of the world's population is on social media. Further research also shows that an average person spends less than 2 hours and 30 minutes on social media daily.
These statistics point to one thing: social media is an essential means of promoting your blog. If many people on social media know about your blog, you are ready for rush hours of traffic.
You should share your blog posts across social media platforms such as Twitter, Instagram, and LinkedIn, which are one of the best places to promote your blog. This will allow you to reach a larger audience and drive more traffic to your blog.
4. Blog Promotion Through Online Communities
Participating in online communities and forums is one of the result-driven ways to promote your blog on social media. You can share your knowledge and experience and include a link to your blog.
You should not be too forward in sharing your blog content. Instead, share value once you get to know platforms; give meaningful contributions to ongoing discussions. Similarly, engage with what others have also shared.
When you have built this excellent and welcoming impression, you can share your blog content with them, and they’d indeed engage.
5. Submit Your Blog to Directories
For convenience and recognition, it is a common practice that the top and most authoritative blogs be collated in a single directory. Anyone looking for the best blog on a niche or topic can easily access them.
As a content marketer who wants to promote their blog, you can leverage these directories online to get a more comprehensive audience coverage.
It is always the case that some of these blogs have some requirements before they list a blog; check them out and work on them before you submit your blog.
6. Collaborate With Other Bloggers
The first step is to identify the influencers in your niche; you can use social media for this. Once you've found possible collaborators, contact them via direct messaging, email, or a comment on one of their posts. Introduce yourself and explain why you believe working together would benefit both of you.
Then propose a collaborative idea then agree on the specifics such as format, content, and promotion.
Publish the content on your blog. Since they worked with you on it, they will gladly share the work with their networks as influencers.
7. Blog Promotion Using Newsletter
Create a newsletter for your blog and invite your readers to sign up. This will assist you in building a loyal audience and keeping them informed about new blog posts and updates.
Your newsletter should have its scope and goal. For instance, Dillion Megida, a Developer Relation Engineer, has a newsletter on technical writing and software development.
But apart from that, he would always include relevant links to his most recent blogs to the newsletter issues. With this approach, anyone unaware of his most recent published works will get to read them through the newsletter.
Meanwhile, it is simple to launch a newsletter; you can use tools such as Substack or Mailchimp.
8. Host Contests or Giveaways
If you have some bucks to spare, holding contests is one of the easiest methods to promote your blog. Several big platforms have used this strategy and gotten positive results.
By organising writing contests, several people will discover your blog and stick with it.
However, it is noteworthy that the mode and goal of a contest differ from industry to industry.
As a result, you need to tailor this strategy to your niche rather than implement it generically if you want to get the results.
9. Speaking Engagements
There are some untraditional methods of blog promotion that only the seniors in the industry are familiar with, and speaking engagements are one of them.
One might wonder, “How do speaking engagements correlate with blog promotion?” This is how it works:
When you are invited to a Twitter Space, Podcast, or Workshop in your niche, after delivering robust value on the instant topic, refer them to your blog or specific content on your blog.
Some content creators attest that there is always a surge in their analytics around the time they promote their blogs at an event.
10. Content Republishing
What next when you have published a piece of content on your blog? Will that be the end?
Such a blog can still be promoted with content republishing. Its content can be shared on more prominent publishing platforms like Hashnode, Medium, and Mirror.
At this point, bear in mind that you should use the “rel-canonical tag” to show the search engine crawlers so it would not be flagged as plagiarised content or page instead of republishing one.
11. Carry Out Trend-jacking
Effective blog promotion is more smart work than hard work, and this is why it is important to understand trend-jacking, which is simply the marketing tactic of leveraging a particular trend to share your content.
For instance, ChatGPT is on the rise as one of the most remarkable AI to date. If you have written a post about AI and content marketing before, you can scout for online discussions around the hot topic and drop your blog.
Since the topic is still hot and most people do not know about it yet, there is a high tendency that they will check out your blog!
Final Thoughts on Blog Promotion
With your knowledge of surefire tips to promote your blog, it is time to implement them.
Experiment with each tip and note the results. It is critical to be patient and not rush the process.
Also, ensure that you are focusing on posting high-authority blogs and providing valuable content that will entice readers to click through.
It is important to note that only some of these strategies will work overnight; consistent effort and time will be required to see results. Identifying the strategies that work best for you and your business is also critical.
