Marketing is a great way to attract customers. There are different forms of marketing, such as B2B marketing, social media marketing, digital marketing, content marketing, search engine marketing, video marketing, outbound marketing, inbound marketing, and traditional marketing. People choose different types of marketing strategies based on their needs.
This article will guide you on how to implement a B2B marketing strategy. This is the kind where a business converts other businesses into active customers. When customers are searching for a proper seller, they always check the bestsellers to satisfy their needs and wants.
Therefore, the B2B marketing strategy is implemented when a customer becomes aware of what the seller offers and compares the seller’s products with those of their competitors. This stage is called the consideration stage. Then, the customer makes a decision.
You can hit the above play button if you like to watch videos. Otherwise, read on. Here are the 15 best B2B Marketing Strategies to boost your business in 2024 and beyond.
15 Best B2B Marketing Strategies for 2024
1) Employee Endorsement
It is good to start your marketing with the people working in your organization. Selling a business means that you sell to people who run that business. Make your employees understand the importance of customers, which will help you endorse them to marketing. Chat with the employee on how they can sell the brand through social media platforms.
This will improve your B2B marketing strategy fast and also create the factor of brand awareness for all the employees.
Employee endorsement is also good because it reduces costs since they will demand no extra income unless you, as the employer, decide to give out incentives. The consumer market is large, and with good employees, your business will surely boom.
2) B2B Marketing Consultant
Marketing consultants are experts or a group of brand advocates who come up with the best marketing strategies.
This is also known as the influencer for B2B marketing. Despite having all the employees as advocates for the brand, it is good to have a specialist who knows marketing. This specialist will push the marketing power to another level.
A B2B marketing consultant is needed because this expert will know the potential business to sell to (customers). They will also come up with ways in which B2B marketing will last, cost, and also come up with possible outcomes. Having B2B marketing consultants will help the marketing team stay on brand.
3) Social Media Marketing
Social media marketing, or SMM, is also part of digital marketing.
Social media marketing entails a lot of things when looking at the angle of how many platforms are found in social media.
B2B marketing strategies are many, and each has its path. It is, however, difficult to just put any B2B marketing strategy, primarily due to recent competition. Social media marketing will ease the difficulty that comes up during marketing.
In every home, there is a radio, TV, or phone. This becomes easy to reach, especially in those businesses (customers) that are in remote areas.
4) LinkedIn Ads Are a Great Use for B2B Marketing Strategy
Business professionals are spending more time on a specific kind of social media, which is LinkedIn. It has over 849.6 million users, which makes it worth exploring and spreading the news about your brand or platform.
LinkedIn Ads are something you shouldn’t ignore if you’re going with social media marketing. Different brands have seen a 33% increase in purchase intent from the ads running on LinkedIn.
This simply means you can, too, leverage this platform to improve your B2B marketing strategy.
5) Influencer Marketing for B2B Works Too
The influencer economy is on the rise, and if you’re not leveraging this, you’re missing out on a very effective marketing strategy for your B2B business.
Influencers are promoters with a strong following on social media channels such as Instagram, Tiktok, and YouTube and who have personally tried your services. If they promote your product, it means people will trust your brand’s products or services.
Around 86% of B2B brands who do influencer marketing agree that they have seen it working. Therefore, when you do social marketing, pinpoint this area as well.
Whether Display ads or native, people are fed up with them, and most don’t want to see them. However, one approach that can help you effectively generate ROI for your digital marketing efforts is to change the pattern of how you create the ad.
Instead of showing people offers or creating FOMO, add knowledge to the ad copy. For example, create a post on Facebook about marketing tips, and boost it.
You’ll reach the people, and they will not ignore it. Instead, they’ll interact with it and more likely visit your platform. A CXL experiment resulted in 1,592 email signups with an average cost per email signup of $2.75.
That’s amazing and allows you to market well later through email marketing campaigns.
7) Application of Account-Based Marketing
You might find you have many customers in your business, but not all are active customers. Being inactive means that none is bringing any income to your business.
The lack of potential customers is a problem, and that is why you need to apply account-based marketing.
By instilling ABM in your B2B marketing strategy, you can increase the revenue by up to 208%. And as a result of this, it is anticipated that by 2027, the worldwide ABM market will approach $1.6 billion.
Since ABM, used by 91% of businesses, is seeing great results, you shouldn’t pass up this opportunity in 2023. You may concentrate on one active and potential customer with the aid of ABM.
Those B2B marketers applying this method can focus on one potential customer. These potential customers are quality customers, which is the target of every business.
8) Brand Recognition
There are so many brands out there in the market. Sometimes potential customers may get to the level of confusion.
B2B potential customers should be able to recognize your brand. This means you should personalize it by ensuring it outdoes all other brands in the market. This also means that your brand should attract potential customers for B2B.
So, what can you do to improve your brand recognition? Trying the following can help 👇
- Increasing client retention
- Offer dependable, first-rate customer service.
- Publish informative and thought-provoking stuff.
- Clearly state the objective of the brand.
- Show value and go above and beyond.
Taking one of the above or some of them can boost the 2023 B2B marketing strategy by a bigger percentage.
9) Don’t Do It Like B2B Rather B2C
In the end, businesses are also customers and people. Therefore, when marketing for business, ensure you do it like B2C. Ensure that your approach and the content spreading the news about your services or products include emotions, empathy and value to the receiver.
If you don’t do it like this, you won’t effectively use your B2B marketing strategy. As Simon Sinek puts it, “if you don’t understand the people, you don’t understand the business.”
Watch the above video. It might give you more points on how to run your B2B marketing strategy in 2024 effectively.
10) Live Broadcast / Live Videos Are Making the Move
In your business, you need a customer to know about you faster than any other business. B2B marketing services need to be improved then by making sure you go live. Most people prefer watching those live shows to going to a magazine and reading about a certain business.
It is advised that you create more and more live videos for your B2B customers. This will help you much in obtaining clients, especially those who do not have time to read those magazines. When you go live, it is also a good chance to talk about your brand broader than having to write it down.
According to a Livestream survey, 80% of users prefer watching live broadcasts from a company to reading blogs. And 82% like brand live videos over social media postings. Things are considerably more different than the statists claim since we now live in a short-video age.
Another advantage of live video is that the customer will be able to go back to the live stream link in case of any referencing without having to struggle much.
11) Target New Generation
To start a business, you don’t necessarily need to go to a B school, and as now knowledge, ample knowledge, is in everyone’s hands, it’s practical if you run the B2B marketing keeping the young generation in mind.
If we look at the stats, we find that, by 2025, millennials will represent 75% of the worldwide working people. Additionally, we learn from another study that 73% of millennials participate in decision-making about the purchasing of goods or services at their employers, with 30% of them acting alone.
Thus, forgetting the new generation when it comes to market is a STRONG NO.
12) Producing a Friendly Content for Both Users and Devices
No one wants to read boring content. The fact that business people are busy people, you need to ensure that the marketing content you are writing about is friendly and can be read easily.
Also, make the content clear. B2B marketers need to work as a team to ensure that the content is friendly; otherwise, you will leave great potential in the market.
To publish friendly content, ensure it’s clearly visible on mobile devices. It loads faster without the user waiting, SEO-enabled and they can easily explore what you’ve posted. If you have doubts about whether your content is friendly or not, there are those sites that guide developers on how to create mobile-friendly content.
Also, always provide evergreen content. Your website must also be optimized for the search engines to rank better.
13) Use of Referee/Customer Testimonials
Your business needs to be trusted by those who want to buy products from you.
They cannot trust you until they hear from your previous customers. B2B marketers need to come up with solutions to up the game of the business. You need to have customers that can testify about your product.
Most businesses have been found successful when they put a factor of a referee. Before making a purchase, 92% of consumers examined online reviews related to that brand. And about 97% of B2B clients regarded client and peer endorsements as the most reputable source to help them make the purchase decision.
During your marketing plan, you should consider testimonies from those customers you have ever dealt with.
Before a business accepts to buy from you, their agents are sent to find customers who have dealt with you, and that is why you need always to keep a good relationship with your customers. The motto of customer service that says the customer is always right will help you keep the best relationship with your customers.
14) Brand Awareness
Another thing that needs to be improved in B2B marketing strategy for 2024 is brand awareness. You need to ensure that your brand is known in and out. You have to be wise when approaching the B2B marketing strategy.
Your strategy might be of a high level, but if your brand is not known well, you get no customers.
Make sure your B2B marketing team can educate the people about your brand. The awareness has to be small but quality. The potential customers don’t need a long story that is not quality. You have to sit down with your team, develop keywords for your brand, and then find what a customer wants to hear.
When educating the audience, it is good you conclude with examples of your previous customers. This can be a video or written message explaining how they have been happy to deal with your business.
15) Use of the Multichannel Method
The other way you can improve your B2B marketing strategy in 2024 is to ensure that you are all over the market.
This means you use a multichannel method. Your marketing team will be able to know where you can get potential B2B buyers, and that is where you need to be. Sometimes you might not know the exact potential place to get your buyers, and that is why you need to put the idea of the multichannel.
What’s a Multichannel Method? Multichannel marketing refers to the circulation of marketing messages over a variety of media channels. Email, social media, print, mobile, display advertisements, television, and other channels may all be used for this. Utilizing several channels enables businesses to engage with consumers at many touchpoints for a more thorough campaign.
It is good that the buyer finds you in all the channels because it also gives them the courage that your business is legit. Using a multichannel method in a B2B marketing strategy is a big deal since you might find buyers coming to where you are from different geographical areas.
This is an ideal B2B marketing funnel.
Boost Your B2B Marketing
Your business needs to have quality customers at the end of the marketing, having used less cost.
This is best achieved when you use an improved B2B marketing strategy. The best-improved way is when you use the points discussed above.
B2B marketing doesn’t need to be hectic anymore. It should be simple, enjoyable, and yield positive results at the end for your business growth. This can also help to bring business buyers on board.
Boost your B2B marketing strategy with high-quality, original content produced by StanzaGo experts. Contact us today and let us know your content and marketing needs. We’ll come up with an effective solution at affordable prices. So, don’t wait—hello us today.
