Content writing statistics can help boost your website’s visibility by knowing what works and what doesn’t. Search engine optimization also requires the use of high-quality content for better ranking.
Ideally, the use of proper heading structure, keywords, meta descriptions, images, videos, audio, and content can be beneficial to your website.
In as much as many content writers base their work on different niches, there are distinct statistics that can help them improve. How easily users find your content will have a huge impact on your website, business, or blog's success.
In this article, we will provide more information on 100+ content writing stats in 2025.
- Step-by-step, SEO-driven guides
- Keyword-rich & easy to read
- Clear structure for better engagement
Long Form Content Statistics
Long-form content tends to perform better than short-form content in some contexts. However, it depends on the type of content, niche, or promotion strategies that you are using.
Content analysis statistics have provided various information on the same.
- 68% of marketers and 64% of content creators have increased their production of long-form content over the past 12 months.
- Most content creators are investing in long-form video streams (51%), long-form videos(49%), podcasts(45%), newsletters(42%), and blogs(42%)
- The increase in long form content is due to how it is helping to boost creative freedom, audience diversification, increased demand for long form content, better engagement, and higher potential ROI.
- Long-form quality content receives more backlinks as compared to short blog posts and improves backlink acquisition.
- Long-form content gets 2x more page views and 24% more shares than articles with 900-1200 words.
- Short content gains 21% less traffic than long-form content.
Content Sharing Statistics
Sharing content can help promote its visibility and reach a greater audience. However, the quality of the content will determine whether readers will share it with their network and the traffic it will attract when you share on your social media platforms.
- Well-written content can expect up to 2000% of change in the AI-referral traffic.
- Long-form content is shared more than short blog posts.
- Headlines with an average of 11 -14 words in length are shared more.
- Heading titles that end with a question mark are more likely to get social shares than those that don’t.
- List posts get more shares than “how-to” or infographics posts.
- It has been proven that there is no specific day that is best for content writers to publish their posts.
- Research-backed content and opinion-forming journalism achieve higher shares and links.
- Headlines between 8 and 12 words are shared widely on X (formerly Twitter)
- Headlines between 12 and 14 words are shared widely on Facebook.
- Subheadings should be written in H2 rather than H1 for better visibility and ranking.
- Most content writers drive traffic to their content through social media, followed by SEO, email marketing, paid services, and influencer collaboration.
Linking in Content Writing Statistics
External and internal links play a huge role in increasing the visibility of an article. It is crucial to link your article to others in the blog and also to other credible external sources.
- Content that has high emotion, broad appeal, comparison, and pop culture theme characteristics earns more links than those without.
- 90% of marketers use quality content as their strategy for link building.
- Longer articles get an average of 77% more links than short articles.
- 94% of the world’s content gets zero external links.
- The first website on Google search results often has 3.8x more backlinks as compared to other sites after it.
- 80% of people say they skip sponsored links or even ignore Facebook and YouTube ads.
- Content audits undertaken twice a year lead to website success.
SEO Interlink with Content Statistics
Search Engine Optimization is key in content writing to ensure you use the right strategies for successful campaigns. The correct use of visuals, links, content, headlines, etc., can play a huge role in boosting your article.
- Blogs are the most useful sources of information for SEO as compared to videos, forums, or courses.
- Content is one of the most important SEO elements on a website that wants to rank well.
- Blog posts should include at least 2 or 3 internal links with keywords as the anchors.
- SEO content writing can lead to more indexed pages and links.
- Users are more likely to read content on a well-designed website than a poorly designed one.
- An average company that blogs receives 55% more website visitors than those that don’t.
- 70% of consumers learn more about a company through articles than ads.
- More blog readers spend more time reading content from a blog rather than email content.
- Half of all web searches use strings of four words or longer; therefore, an increase in use can lead to more visibility.
- More than 70% of bloggers that earn more than 50K/year report being active or promoting it often.
- The average age of any page in the top ten search engine results page is 2 years.
- 96% of the content on the web doesn’t acquire traffic from Google.
Content Writing Format Statistics
The content writing format that you choose depends on the niche, audience, and goal of the article. You can use plain text, infographics, lists, or other types of content writing formats to your advantage.
- Entertainment videos and quizzes are more likely to be shared, while blogs tend to get more backlinks.
- List posts and videos get more shares than other content types.
- High-quality content tends to outperform content that doesn’t go into detail on a topic.
- Short URLs make it easy for Google to know what your page is about.
- A well written 3000-5000 article with deeper insights is more likely to be shared to others facing the same challenge or interest.
- As of 2024, there were approximately 600 million blogs in the world.
- Readers love numbered lists, especially when you put a number in the title, which also increases social engagement by 18%.
- A blog post with at least one list in every 500 words gets 70% more traffic than those without lists.
- Only 1 in 4 bloggers are using an editor.
- The most common type of content being published by bloggers is how to articles, lists, guides & ebooks, news & trends, opinions, original research, interviews, webinars, infographics and roundups.
- A personalized call to action in your blog post increases conversion rates.
- 75% of top websites actively use meta descriptions that increase visibility.
- More than 62% of website traffic comes from mobile devices.
Word Count Impact in Content Writing Stats
Did you know that the content word count can impact its visibility or even how the audience perceives your content? Well, it does!
- Articles or blog posts with a word count of between 2250 to 2500 earn a large amount of organic traffic and have a large sharing on social media.
- An average blog post now is 53% more than the average post 6 years ago.
- Bloggers produce over 70 million articles on average on WordPress each month.
- The typical length of a blog post is 1427 words.
Blog Reading Statistics
Readers take different times to consume content, some may read the whole content, while some may just decide to skim through. However, most readers take an almost similar amount of time.
- The average time spent reading blog posts is 7 minutes.
- Readers spend more time reading long-form content on weekends than on weekdays.
- 8 out of 10 people are blog readers, therefore, content gets a lot of engagement.
- Over 409 million people view more than 20 billion pages each month on WordPress
- 73% of people skim through blog articles, while 27% of them read the blog post thoroughly.
Content Writing Statistics on Visibility
Content writing can have a positive impact on your business or increase sales. Therefore, you can consider researching the best way to boost your business or sales through content in a different niche.
- B2B companies that have blogs get more sales by 67% than others that don’t.
- A new website or blog requires more content to increase visibility than a more mature blog site.
- If writing for a complex blog or articles that need vast research, writing 2 - 4 posts a month would work.
- About 3.2 million blog posts are created each day, with English being the most popularly used language.
- 49% of B2B buyers rely more on content to research and make purchase decisions, and prefer it when it is easier to access content.
- 84% of B2b marketing representatives frequently access business-related content on their smartphones.
- More consumers are likely to make a purchase when influenced by a blog post about a product.
- Readers love numbered lists, especially when you put a number in the title, which also increases social engagement by 18%.
- Some of the four highest traffic content writing genres are food, lifestyle, travel, and arts & craft.
- The estimated average blog bounce rate is 82.4%.
- For complicated writing niches that require in-depth research, it is best to prioritize quality over quantity.
- Half of marketers and business owners believe that analysing and addressing customer questions in blog posts plays a huge role in boosting the ranking.
- Businesses that consistently blog experience 13 times higher positive ROI than those that don’t, depending on the content writing genres.
- 72% of B2B customers engage with some content first before contacting a salesperson.
Importance of Images in Content Writing Statistics
Visuals can spice up content to look more appealing. It has been discovered that it helps even people to share your content. Therefore, if you can have visuals in your content, don’t hesitate.
- Articles that have images or visual media get 94% more total views than those that don’t have
- The quality of a product's image is more important than product information at 63%, long description at 54% and ratings & reviews at 53%.
- Readers tend to spend 10% more time looking at images rather than reading content.
- Images on Facebook constitute 93% of the most engaging posts with 4% of viewers wanting a 2-second load time.
- Blog posts with 7 or more images receive 55% more backlinks as compared to those without.
- Videos in blog posts play a role in generating 70% more traffic than those without.
Content Writing Statistics on Duration
The amount of time you utilize in content writing is dependent on the niche, article length, and the information you want to convey. Also, the amount of research you will conduct determines how much time you will use on research, drafting, writing, and editing.
- An average blog post takes 3 hours 16 minutes to write; however, 33% of bloggers who take more than 6 hours on a blog post report stronger results.
- 48% of bloggers edit their work.
- 22% of bloggers post each week.
- Small businesses with less than 10 employees allocate 42% of their marketing budget to content marketing, getting 126% more lead growth than those that don’t.
- Professional editors can complete a heavy editing task at a rate of 1150 words per hour and a light editing job at 2250 words per hour.
- 43% of bloggers report conducting and writing original research in the last 12 months.
- Practically, like 17% of content writers don’t do keyword research, 34% do at times, 24% usually do keyword research, while 25% always do keyword research.
Blog Content Writing Statistics
Blog post content writing has been on the rise over time as more people are embracing the use of blogs to promote products and services.
- Blog posts that have the “guide” and “how to” in their headlines get more organic traffic
- Headlines that ask a question get around 23% social shares.
- Over 90% of bloggers promote their posts on social media, with some including social share buttons in their content.
- Only 10% of bloggers use influencer partnerships to drive traffic to their content.
- Publishing 2-6 times a week can lead to 50% more clicks
- 75% of writers find the use of case studies in their content helpful.
- Personalized content creates a 20% increase in sales opportunities.
- 70% of people prefer receiving information about a company or learning something from a blog post rather than through an ad.
- How-to articles take more time to write than short listicles or news pieces which can be completed in 1-2 hours.
- Content planning can take 1-2 hours per blog post, depending on how complex the post is.
- The most popular type of content writing freelancers write is blog posts, website copy, copywriting, emails, social media, print/books, research papers, ebooks, and B2B white papers.
- Most freelance writers find jobs through referrals, job sites, websites, LinkedIn, and cold pitching.
- 70% of marketers report that blog posts are the most effective content type form of generating demand or awareness.
- More than 9 out of 10 bloggers add images to their blog posts.
- 74% of bloggers tend to update their old blog content and are 2.8 times more likely to get stronger results.
- Almost 43 % of bloggers prefer to use AI to generate ideas, write headlines, and outlines.
Boost Your Writing Using Content Analysis Statistics
Based on various studies undertaken by some research agencies, these were the reports that were found. All these content analysis statistics are valid and have been obtained from various real-time research undertaken.
Therefore, if you are a blogger, content writer, website owner, or reader, you can use it to your advantage.
Even if you are a newbie in the blogging or content writing industry, you should try your best to be among the successful bloggers to ensure your work reaches your target audience in real time.
Also, professional bloggers or website owners with blogs that have lasted for long, ought to take relevant action to ensure their content has more visibility.
- Step-by-step, SEO-driven guides
- Keyword-rich & easy to read
- Clear structure for better engagement
